As technology is rapidly evolving, the demands and needs of customers are changing accordingly. Increasingly, people are considering digital solutions instead of traditional practices. As millennials enter their peak spending years, industries across sectors are beginning to digitize their business model to keep up with changing demographics and trends.
This rapid transformation will also change the dynamics of the food and beverage industry. Therefore, restaurants are expected to embrace digital transformation sooner or later.
The fastest and easiest route to digitization is to offer digital menu solutions that digitize menu management, ordering and payment solutions. This means leaving traditional paper menus and adopting digital menus.
Here are the top 7 reasons why you should switch to digital menus
1) Digital menu enables social distancing in your restaurant during COVID-19
From the moment the coronavirus began, everyone’s first concern is safety. Minimizing interaction between client and staff protects the health of both parties. Since viruses can spread quickly from traditional paper menus, by introducing the FineDine digital menu management and ordering solution, it is possible to minimize the spread of the virus.
2) By simply switching to digital menu solutions, restaurants can save up to 80% on their menu costs
Traditional paper menus are often replaced as chefs refresh their dishes for the new season. Dealing with agencies and the cost of printing a couple of times a year means lost profits. Just by switching to digital menu solutions, restaurants can save up to 80% on their menu costs. So, just by switching to FineDine’s online menu solutions, you can start saving NOW!
3) Millennials are tech-savvy and looking for a fast, easy and innovative dining experience in restaurants.
Millennials used to look for fast and inexpensive fast food options. However, as their career progresses, their income level increases and they now show an interest in fine dining and local tastes. This group has high expectations. They want a personalized, fast and innovative gastronomic experience. Offering them the FineDine online menu can enhance the dining experience for Millennials by creating a fast, easy and innovative dining experience.
4) Digital menus enhance the dining experience with images and brand design in restaurants.
Delicious dishes and a charming atmosphere alone are nothing without a great menu. Menu aesthetics can create a much better dining experience, especially with eye-catching visuals and branded design. Restaurants can even customize their menu board with their brand colors and backgrounds.
Paper menus are not as effective as digital menus in capturing guests’ attention. Since people eat with their eyes, it is important to have a creative design.
5) Digital menus increase the average cover value for restaurants
Traditional paper menus have no customer interaction. Interaction with guests is important because it increases the average coverage value. As digital menu services provide data for restaurants, best-selling and profit-generating items can be identified quickly and easily. Promoting best-selling items, displaying profit-generating foods and chef’s specials results in more sales and more profits.
6) Digital menus can collect data to boost restaurant sales
Data is king, data is cash! Digital menus collect data when customers order their meals. Understanding consumer preferences is essential to generating profits. A detailed analysis of customer behavior shows valuable information, such as the most viewed dishes vs. the best selling dishes. This data could be used to redesign the menu or remove and add some items. This can boost sales and generate more profit.
7) AI-based QR and tablet menus can improve customer satisfaction
AI-powered QR and tablet menus like FineDine remember customer preferences, past orders and trends. It also keeps track of items that are consumed together. Based on this data, digital menus can suggest smart suggestions that customers can request. This personalized recommendation generates